Born and raised in Los Angeles in 1981, I’ve been immersed in creativity and culture for as long as I can remember. A deep love for all forms of art—music, design, fashion, and storytelling—has shaped me since childhood and continues to influence the way I approach every project. My work is rooted in both instinct and intention, blending artistic vision with strategic thinking to create experiences that connect and endure. ​ I’m a creative strategist with a strong foundation in digital trends, platform algorithms, and human-centered design. I specialize in building websites, e-commerce stores, and brand identities that are not only visually striking, but built to perform. With expertise in SEO, trend forecasting, graphic and fashion design, and viral content creation, I help brands grow by merging thoughtful design with cultural insight and clarity. ​ Early in my career, I had the opportunity to work at Universal Music Group’s MySpace Records, where I helped shape digital culture during the rise of social media. I played a key role in bringing the Shutter Shades Sunglasses lifestyle brand to life—leading creative direction, coordinating celebrity endorsements and sponsorships, producing meet-and-greets, and optimizing the brand for scalable success. ​ What started as freelance design work soon evolved into building full-scale campaigns from the ground up. Today, I lead a collaborative team of 20+ creatives, developers, and strategists who share my passion for helping clients bring their visions to life with integrity and impact. ​ I’ve had the privilege of working with elite law firms, top recruiting agencies, Ivy League universities, and high-end consumer brands—always approaching each partnership with empathy, curiosity, and a commitment to excellence. If you’re looking for a creative partner who blends experience, artistry, and heart—I’d love to connect.